The JUJU Rules*

*Or, How to Win Ballgames From Your Couch
A Memoir of a Fan Obsessed
By Hart Seely

Thursday, April 5, 2012

JUJU Rule 20: Apply Your Strategy

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Hart Seely On JuJu

JUJU is the anecdotal science of influencing the outcome of sporting events through seemingly unrelated acts, in the comfort and privacy of your home. It combines the most recent revelations from the Large Hadron Collider with other unexplainable phenomena, such as the inability of a certain millionaire Yankee third baseman to hit with runners on base.

At Your Bookseller April 17

"As he chronicles his unique relationship with his father (a fan of any team playing the Yankees), learning to appreciate the wisdom of Yankee announcer Phil Rizzuto while listening to games with his grandmother, pursuing the love of his life and commiserating with a comedic stable of Yankee-loving (and Yankee-hating) pals, genuine moments of pathos, heart and happiness emerge." 
--Kirkus Reviews

"Seely...weaves his life as a Yankees fan with instructions on how to apply the rules in a fast-paced, hilarious fashion—at times touching, but never dull...This rollicking exposition unveils a rabid fan who claims to have a 'Jekyll/Hyde' complex with respect to the Yankees. There is no Jekyll or Hyde—there is only Seely, a true fan." 

--Publishers Weekly

"Hart Seely’s use of 'juju rules' in support of the Yankees is not only curious, hilarious and excessive but also familiar! His 'off the wall' tennis ball game (played at home to spur a Yankees rally) was also a backyard passion of my own. Clearly Hart comes to the classic fanatic level, and this chronicle of his life as a devoted fan is entertaining – and universal."

-- Tony LaRussa, former major league manager

"Part George Bailey, part Yoda, part screaming superfan, Hart Seely has written a hilarious memoir that gives fans everywhere the mystical tools they need to win games from hundreds of miles away."

--James Finn Garner, bestselling author of The Politically Correct Bedtime Stories Trilogy

　"A heart-warming, hilarious story about being a Yankee fan? It must be a joke, right? And yet, here it is. The Juju Rules is a wonderfully-told story that reminded me why I fell in love with baseball in the first place. You don't have to root for the Yankees to enjoy this book, but it certainly helps. Hey, Red Sox fans: I'd like to see you top this!"

--Jonathan Eig, author of Luckiest Man: The Life and Death of Lou Gehrig

"I kept waiting for Hart Seely’s The Juju Rules to stop being funny, but it never did. Seely tells the story of all of us who have ever sat in a favorite chair knowing that if we got up to go to the bathroom at the wrong time it could doom our team to defeat and maybe even cost us a pennant."

--Glenn Stout, author of Fenway 1912 and series editor of Best American Sports Writing

"I used to think I was a crazy Yankees fan, but Hart Seely has me beat by a grand slam. The Juju Rules is in a league of its own – a self-help book for baseball addicts, a story with hilarious jokes and zingy one liners, a satirical look at sports and popular culture, and a truly poignant memoir. The scene in which the author watches a Yankees game while his wife is in labor is now my go-to image whenever I need a laugh. No fan should even consider following the 2012 season without arming himself with this book first."

--Jane Heller, bestselling novelist and author of Confessions of a She-Fan

Blog Archive

▼ 2012 (3)
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Thursday, April 5, 2012

JUJU Rule 20: Apply Your Strategy

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